The importance of SEO for websites
SEO, or search engine optimization, is improving the visibility and ranking of a website in search engine results pages (SERPs). This is important because the higher a website ranks in SERPs, the more likely it is to be seen by potential customers. There are many reasons why SEO is critical for websites, including: Increased traffic: A website that ranks well in SERPs is more likely to receive more traffic, as it is more visible to potential visitors. This can lead to more sales, leads, and brand awareness. Improved credibility: A website that ranks well in SERPs is seen as more credible and trustworthy by users. This is because search engines like Google use a variety of factors to rank websites, including content quality, backlinks, and user engagement. Competitive advantage: In today's digital world, most b...